![]() ![]() Visually inventive and wryly observant in matters of love lost and found, it's also a curiously appealing exercise in romantic existentialism.īritish writer-director Sean Ellis began his career as a fashion photographer, so it's no surprise that "Cashback" (expanded from Ellis' Oscar-nominated short from 2004) has the polished gloss of a Vogue layout. ![]() The key will be to recognize that critical acclaim, inspired audiences, and festival accolades can’t be accrued with a manufactured story Rather, brands must go searching for the precious, human stories only they can tell, if they want to center their brand as the hero.For a movie that boasts beautiful naked women as its most obvious selling point, "Cashback" is a surprisingly charming hybrid of romantic comedy and "artsy" male fantasy. There, an audience comprised of brand marketers and their storytelling partners will learn that there are successful ways to create brand-funded entertainment in which the brand sits at the center as the hero. The film was distributed nation-wide and was critically well received, with Richard Roeper calling Dear Santa “one of the most wonderful films of the year”. At the time of Karpenko and Parkhill’s conversation, the film had garnered over 4 billion impressions. The film currently has a fresh score of 89% on Rotten Tomatoes.ĭear Santa will finally screen for the Brand Storytelling audience at Brand Storytelling 2022 this January in Park City, Utah. Karpenko screened the “Dear Santa” Trailer at Brand Storytelling 2020 and received a rousing audience response. Since then, the film has gone on to win awards like Best Premiere at the Heartland International Film Festival and the Tribeca X Award for Best Feature Film. The outcome was a heartwarming, family-friendly motion picture centered around several children and their “letter adopters”, individuals who volunteer to sponsor the giving of a gift asked for by an Operation Santa child. He was also at the heart of collaborative efforts with Dear Santa director Dana Nachman, whose award-winning knack for storytelling was bolstered by unfettered access to post office resources and history. ![]() Karpenko’s co-marketing efforts, investment in creative development, attention to appropriate financing, and overall advocacy for the project largely influenced the film’s final form. ![]() Once the USPS had found their story, Karpenko hit the ground running, leading the charge behind the heartwarming Christmas documentary. ![]()
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